March 2013 SAAR expected to reach 15.42 million

Mar 29, 2013

New light-vehicle sales in the United States are expected to reach 1,466,956 units with a seasonally adjusted annualized rate (SAAR) of 15.42 million, the highest March SAAR since 2007.

Retail sales are predicted to be up 4% compared to March 2012 and up 20% from February 2013, as noted in’s March 2013 sales and incentives forecast.

“The rally in the stock market, improved availability of auto financing and compelling new products continued to propel new car sales in March,” said Jesse Toprak, senior analyst for, in a press release. “The Domestic ‘Big Three’ will all have their highest level of sales in over four years thanks to their much improved lineup of vehicles.”

Fleet and rental sales are expected to make up 21% of total industry sales in March, and the majority of top auto manufacturers should report healthy sales gains.

“Automakers have continued to maintain discipline in incentive spending throughout this past year, and in March, unit sales reached their highest levels since August 2007,” said Kristen Andersson, analyst for “Toyota is spending at its lowest levels in almost two years while seeing its highest sales month since summer of 2009.”

Additionally, forecasts a SAAR of 15.6 million light vehicles for March with a 24% increased from February 2013 and a 5% rise from March 2012.