MAHLE Restructures Sales Force

Jan 1, 2014

York, Pa.-based MAHLE Clevite recently restructured the sales force of its RTI division to better serve aftermarket customers, according to Max Dull, general manager of the division.

The MAHLE RTI division specializes in the development, manufacturing and distribution of automotive maintenance equipment, including air conditioning service, fluid exchange and nitrogen tire inflation systems.

In addition to providing overall leadership, Dull also will direct the company’s sales force. Keith Korchma, director of eastern regional sales, and William (Bill) Hetzel, director of western regional sales for MAHLE’s RTI division, will now report directly to Dull, according to MAHLE.

“With the support of MAHLE and its worldwide resources, we are building a new division with a customer-centric focus,” Dull said. “As we put together a strategic plan and build this new structure to better support our customers, I’m pleased with the opportunity to work directly with our customers and field sales team. This new structure provides a strong foundation for the new products and product enhancements that MAHLE RTI will introduce in 2014.”

Dull cultivated senior-level sales and marketing experience from working with aftermarket companies such as Beck/Arnley, Affinia, Uni-Select, AE Clevite and Dana. He ran Beck/Arnley, a company specializing in aftermarket import parts, for several years, and joined MAHLE in October, according to the MAHLE.

Korchma, who has been with the MAHLE’s RTI division since 2011, is responsible for leading, managing, and executing the sales function for the company within the eastern U.S. and Canada. He gained aftermarket sales experience working for Three Plane and Co., Kuryakyn, Stingray Distribution, StreetGlow, DiabloSport and Ed Morse Automotive Group.

Hetzel joined the company in 2012 and brings more than 35 years of automotive equipment expertise to the MAHLE’s RTI division. He has worked for Bear Automotive Service Equipment, Rotary Lift, Hennessy Industries, Snap-on Equipment and Bosch Equipment. Hetzel has held management positions in customer service, field service, technical service and sales. He is based in Nashville and is responsible for all sales west of the Mississippi in the U.S. and Canada.

Mike Cable, vice president of sales for MAHLE’s RTI division, will leave his position, according to Dull.