Farmington Hills, Mich.-based MAHLE Clevite Inc. has introduced its “SMART PART(ner)” campaign.
The new campaign highlights the added benefits technicians receive when selecting MAHLE parts, and the enhanced partnership established with distributors when they choose MAHLE Clevite, according to the company. SMART PART(ner) emphasizes MAHLE Clevite customer service programs, including product training, online catalog and technical bulletins.
“Technicians around the world already are confident when choosing MAHLE Clevite-branded products, but they are looking more to us for product information, technical expertise and overall support” said Ted Hughes, marketing manager for MAHLE Clevite. “The SMART PART(ner) campaign creates a channel for us to focus more on what distributors need to do business and what technicians need to maximize time in the shop. This campaign is just another way MAHLE Clevite shows support for aftermarket partners in maintaining a profitable repair business.”
The SMART PART(ner) campaign, which officially launches at the 2013 AAPEX show, supports MAHLE Clevite’s complete product offering, including gaskets, engine bearings and engine parts, filters, turbochargers and thermostats, according to the company.