MAHLE Aftermarket to Rebrand Company Gasket Line

Jun 30, 2016

MAHLE Aftermarket Inc. soon will market its gasket line as MAHLE Original, reflecting the OE form, fit and function that is designed into the parts, according to the company. The branding transition will begin in the second half of 2016, and will be completed by March 2017.

MAHLE Aftermarket offers 1,300 gasket part numbers that are exclusive to the aftermarket.

“The only thing that will be changing is the outside package-our gaskets will now be in a MAHLE Original branded box,” said Jon Douglas, general manager of MAHLE Aftermarket North America. “What won’t change is the OE form, fit and function the aftermarket has come to expect from MAHLE Aftermarket.”

MAHLE Aftermarket supports sales of its MAHLE Original gaskets with a range of product flyers, technical service bulletins, and print advertising. An eLearning online training module is available for technician education.

For more information about MAHLE Aftermarket and its brands, visit www.mahle-aftermarket.com or contact a sales representative.