MACtac donated 10 rolls of IMAGin JT5529BFD bubble-free adhesive vinyl to Portraits of Hope for a beautification project making over six laundromats in New York City—four throughout South Bronx and two in upper Manhattan.
The project culminated in a four-month exhibition of the Laundromat locations beginning May 16. The bright and colorful artwork is scheduled to run through the end of summer, but is anticipated to stay up much longer as determined by the participating laundromats.
“Each year, MACtac looks forward to partnering with Portraits of Hope and taking part in its art and civic initiatives by donating our pressure-sensitive materials to the projects,” said Brittany Franzen, marketing administrator for MACtac. “Designed with superior print quality for vibrant images, IMAGin was the ideal solution in creating the eye-popping 2D and 3D colorful art and designs for the laundromat beautification and makeover project.”
The transformation of the six laundromats required 10 rolls of IMAGin JT5529, three rolls of IMAGin JT5999, one roll of IMAGin EMR328 and one roll of IMAGin PF6500. The artwork was painted by more than 200 children and youth in local elementary schools and hospitals this spring.
Printed by IMAGIC, the design includes the outline of flowers and geometric shapes, which are the symbols of Portraits of Hope. The installation took place over the course of two weeks by volunteer certified installers.