The companies join Microsoft’s Forza/Xbox brands, the Automobile Club of Southern California and Belkin’s Linksys division as supporters of the museum’s rebirth.
“When the totally transformed museum reopens to the public in December, its world-class partners and innovative use of state-of-the-art connectivity and multimedia will set a new international standard for automotive museums,” according to a press release.
Lucas Oil will sponsor the Petersen Motorsports gallery. With a highly visible presence in motorsports as well as the owner of MAVTV, a television network with its roots in the automotive world, the motorsports gallery will benefit from Lucas’ high profile to bring content and a motorsports programmatic approach to the Petersen, the release noted.
Italian company Landi Renzo, a maker of eco-friendly engines best known for its compressed natural gas (CNG) power plants, will sponsor the Petersen’s Alternative Fuels gallery in its opening year.
The New Petersen will meld the art and engineering of history’s fastest and most beautiful automobiles with cutting-edge technology, including augmented reality and realistic simulators to redefine the 21st century museum experience.