LoJack Launches Site to Help Dealers Boost Sales

Aug 3, 2013

Canton, Mass.-based LoJack Corp. has launched a new digital dealer training website called The LoJack Learning Management System.

The interactive website, which is available immediately for all participating LoJack dealerships, features online modules that outline proven best practices for selling LoJack’s Stolen Vehicle Recovery System. It also offers tactics to help dealers increase customer satisfaction and sales, according to LoJack.

“Dealers need to stay on the cutting edge of technology and part of that includes equipping their sales teams with the resources and programs that help close car sales,” said Randy L. Ortiz, CEO and president of LoJack. “At LoJack, we have spent a significant amount of time working with hundreds of auto dealer executives, managers, sales teams and vendors to determine exactly what their needs are. As such, our new Learning Management System provides powerful tactics to help increase sales and ROI on LoJack products.”

The company consulted with Ron Reahard & Associates to create a customizable platform for auto dealers and their sales associates. The LoJack Learning Management System provides several modules that can be completed at a participant’s convenience in an interactive learning environment, according to the company.

In addition to the new training website, LoJack supports participating dealerships by offering informative resources, such as a mobile application designed specifically for dealers to help sales teams illustrate the value of LoJack’s Stolen Vehicle Recovery System and explain the cost of theft.

To login to the new website, visit http://training.lojack.com/login.php.

For more information, visit www.lojack.com.