Leather interior maker wins Facebook small-business contest

May 17, 2012

Roadwire, Santa Fe Springs, Calif., an automotive aftermarket manufacturer and distributor of leather interiors, mobile electronics and power convertible Jeep top, won Facebook’s Small Business Boost contest that rewarded companies that added the most new fans in a given period. Roadwire added more than 125,000 fans in less than three months, and earned $10,000 in Facebook advertising as a prize.

Facebook quietly launched the contest that offered the $10,000 award to 10 small businesses that had gained the most new Likes by April 1.