“KMC Wheels are recognized for their cutting-edge design and a unique marketing style ‘Like No Other’,” said Bob Patison, Lucas Oil executive vice president. “The KMC logo will be highly evident on the pace truck, which will inevitably result in visibility on all CBS, CBS Sports Network and MAVTV broadcasts. And, of course, the pace truck and safety truck will showcase KMC Wheels.”
Rhett Sander, KMC’s Vice President of Marketing, said the deal with Team Lucas also includes significant branding at all Lucas Oil Off Road Racing Series events, which will further entrench KMC Wheels into the world of short course off-road racing.
“KMC Wheels has opted to involve itself with Team Lucas and off-road racing because the relationship is a valuable asset in reaching our target consumers,” Sander said. “This racing series has emerged as a dominant force in the sport and any company serious about off-road performance must have a presence at Lucas Oil Off Road Racing Series dates.”