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Keystone Automotive Operations Showcases Parts VIA at SEMA

Parts Via is a new jobber-friendly eCommerce solution developed by Keystone Automotive Operations that connects brands, through a unique network, to retail outlets and consumers, according to the company. Parts Via is a web-based solution that creates a seamless transaction environment built over a supply chain network and infrastructure that can deliver anything from light bulbs and exhaust systems to tow bars and truck bed products to just about anywhere in North America next day.

“Parts Via gives consumers the convenience of purchasing authentic branded products online with the choice to have them shipped to one of Keystone’s many qualified network retailers and installers,” said Eric Fairchild from Keystone. “Parts Via provides consumers with unparalleled access to local services, technical expertise and installation support that traditional online purchases do not provide.”

Parts Via creates a strategic alliance between brands, retail outlets and consumers using Keystone’s technology, inventory, warehouses and fleet to enhance the shopping experience for consumers while growing sales for the Parts Via partner and dealer network, according to the distributor. It enables and helps businesses capture sales where and how consumers shop in the fastest growing sales channel, always pulling the local retail outlet into the transaction.

“How we make it work is simple,” Fairchild said. “A consumer purchases an authentic branded product from their favorite branded website. We give them the choice to ship their purchase to their home or pick it up at a local network dealer’s location, gaining access to installation and service.” In either case the local establishment participates.

Keystone’s supplier partner’s website serves as the point of consumer engagement and Parts Via coordinates efforts to secure the sale and channel post-transaction activity (pick up in store and installation) with local merchants (network dealers). Parts Via bridges the customer engagement gap that leaves local brick and mortar retail outlets disconnected in most e-commerce transactions.

On behalf of the supplier partner and the retailer (network dealer), Parts Via develops the eCommerce components, runs transactions, manages distribution and oversees customer support.

“This type of coordinated network partnership is unique and made possible only through Parts Via,” Fairchild said. “After a year’s worth of testing with very positive results and a ton of data and testimonials, we look forward to expanding our network with new suppliers and network dealers in the coming months.”

Suppliers and retailers, dealers, installers and jobbers interested in learning more about Parts Via can visit partsvia.com.

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