The 2017 Brand Image Award winners were identified today by Kelley Blue Book, a vehicle valuation and information source.
The awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. Award categories are calculated among luxury, non-luxury and truck shoppers.
The results are based on annual new-car buyer perception data. The study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers.
- Best Overall Brand: Subaru
- Most Trusted Brand: Subaru
- Best Value Brand: Honda
- Most Refined Brand: GMC
- Best Performance Brand: Subaru
- Best Car Styling Brand: Mazda
- Best Overall Truck Brand: Ford
- Best Overall Luxury Brand: Lexus
- Most Trusted Luxury Brand: Lexus
- Best Value Luxury Brand: Buick
- Most Refined Luxury Brand: Mercedes-Benz
- Best Performance Luxury Brand: Porsche
- Best Car Styling Luxury Brand: Jaguar
Capturing the attention of car shoppers has never been more important to automakers, KBB said, adding that, according to a recent Harris Poll study, companies with excellent reputations are more likely to earn behaviors from the public that are critical to growth and success.
"Superior product lineups and compelling marketing communications from automakers continue to influence consumer opinion, driving interest in particular brands and, most importantly, positively affecting vehicle consideration," said Rick Wainschel, VP of customer analytics and insights for Kelley Blue Book. "Many of this year's winners continue to attract car shoppers based on a variety of brand attributes, and these standouts reinforce familiarity and loyalty among new-car buyers."
For more information about the 2017 Kelley Blue Book Brand Image Awards, visit www.kbb.com/new-cars/brand-image-awards/.