Keating Joins Oliver Racing as VP

Apr 27, 2013

Oliver Racing Parts, a manufacturer of connecting rods for motorsports and other high-performance vehicles based in Grand Rapids, Mich., has hired automotive aftermarket sales executive Ted Keating as vice president of business development and sales.

Effective May 1, Keating will be responsible for growing Oliver’s business as the company makes significant infrastructure upgrades to expand its product lineup of aftermarket racing parts, including high-performance connecting rods, according to an Oliver Racing press release.

“Ted has a proven track record of growing a high-performance parts business and improving profits,” said Joseph A. Moch, president and CEO of Oliver Racing Parts. “He also brings ‘added value’ with his experience in production and operations. He’s a great addition to the Oliver team.”

Keating comes to Oliver from United Engine and Machine, where he served as national sales manager. Prior to 2012, Keating spent 15 years as general manager for Dart Machinery, where he oversaw business operations including production, quality management, R&D, customer service, marketing and advertising. He launched international sales of Dart products and maximized production resources by initiating Dart’s 24-hour/seven-day production schedule, the release noted.

Keating also has “a need for speed” and has earned licenses from the National Hot Rod Association, American Motorcycle Association and American Power Boat Association.