With BHMA once again back in the hands of the Cohen family after a brief hiatus, JMPR’s media relations campaigns and strategic brand building counsel will be designed to restore the brand’s once-illustrious fan base and generate a renewed interest in the company, according to a press release.
JMPR’s work will also help grow awareness of BHMA beyond the automotive aftermarket into the consumer and luxury lifestyle media, as the automotive accessories brand celebrates its 40th anniversary.
“JMPR was responsible for making Beverly Hills Motoring the industry leader in the high-end accessory business since BHMA’s inception in 1975. So for this new chapter of Beverly Hills Motoring Accessories, we decided to go back to build on our past success with the number one automotive PR firm,” said Andy Cohen, president of Beverly Hills Motoring Accessories.
Started in 1975, BHMA offers custom-made car covers, floor mats and licensed merchandise, as well as high-performance exhaust systems, clothing, gifts and more.
“We are so excited to handle the PR for the 40th anniversary of such a well-known auto enthusiast brand. The Cohen family has been an influential part of the automotive hobby since the early days of our agency and we couldn’t be happier to have them at the helm of Beverly Hills Motoring once again,” said Joe Molina, president of JMPR. “It feels great to be back!”