Prestone has manufactured cooling system products and performance chemicals since 1927. JMPR was selected due to its 39 years of relevant experience in the automotive, aftermarket and consumer product industries, as well as its relationships with key industry decision-makers, according to the company.
“With an ever-growing lineup of innovative automotive solutions, we want to ensure our core audience stays up-to-date while expanding our reach to new auto enthusiasts and DIYers,” said Steven Clancy, president of Prestone. “We’re certain with such a breadth of experience and expansive contacts, JMPR will successfully engage all of our target audiences.”
JMPR will be responsible for communicating the benefits of key Prestone products, planning major events and promoting the brand, according to the company. It will also implement multiple programs on behalf of the brand, including media outreach campaigns.
“We’re thrilled to represent such an iconic aftermarket brand,” said Joseph Molina, JMPR president. “Prestone’s long history in the marketplace proves its commitment to quality products and consumers’ loyalty to them. We think the partnership of two companies dedicated to quality and innovation is the perfect combination.”