Increased pickup sales equate to more dollars for dealers, restylers

Jan 10, 2013

Despite the fact that car sales rose 18% in 2012, twice the gain of light trucks, analysts expect pickups to reclaim momentum in 2013.

This is good news for both automakers and accessory dealers, for the sale of trucks generate more revenue than the sale of small vehicles for both parties.

According to Ward’s Auto, sales of large pickups increased 10% in December from the year before, thanks in part to increased end-of-year incentives from automakers. December’s sales gains were the segment’s best year-over-year improvement in four months. For 2012, the segment posted a 9% increase.

Toyota reported that sales of its full-sized Tundra pickup jumped 23% in 2012. Its share of the pickup segment, including both full-sized and compacts, rose 0.7 points to 5.3%.

Sales of Chrysler Group’s Ram pickup rose 20%, but its pickup market share climbed 1.7 points to 15.4%.

Also, the sale of Ford Motor’s full-sized F-series rose 10%, increasing its share of the pickup segment 1.2 points to nearly 33.9%.

General Motor’s aging Chevrolet Silverado was not so lucky, losing 1.2 points of share in 2012 to 22%, as reported by James B. Treece of Automotive News.

Analysts at forecast that a refreshed U.S. housing market will stimulate the construction industry, which will improve the pickup market. In addition, automakers and accessory dealers will also snag profits from the release of new-generation trucks such as the all-new Silverado, Ram 1500 and Ford F-150.