Hyundai Bursts into Luxury Market with the Futuristic G90

Nov 11, 2015

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Hyundai Motor has revealed the first rendering of its new G90 luxury sedan, which is named EQ900 in Korea and debuting next month. Hyundai plans to launch six new Genesis models by 2020.

The elegantly designed, technology packed G90 hints at the recently-launched Genesis brand’s design identity and future direction, according to Hyundai. As the Genesis brand’s flagship model, G90 is a blueprint for change and innovation that will distinguish the Genesis brand.

Majoring on “human-centered” technology, combined with engaging driving dynamics, G90 includes an assortment of safety features and technological advancements to set itself apart in the luxury market, according to Hyundai.

G90 designed appearance is described as “athletic elegance,” by the carmaker. The design derives from Hyundai’s newly-formed Prestige Design Division.

Crowned by the Genesis emblem, the radiator grille combines with “sophisticated” headlamps on the car’s facade. The body’s flow “communicates the car’s dynamic, future-orientated character.” The theme continues to the “long and agile” rear lamp cluster, according to Hyundai.