In-House Capabilities Fuel Iron Cross’ Growth

Sep 3, 2013

The recent economic downturn placed a damper on many aspects of the auto industry as a whole, but it failed to stifle the growth of Iron Cross Automotive, the manufacturer of specialty bumpers, steps, and heavy-duty truck accessories based in Tulsa, Okla.

“We just kept doing what we do and survived when a lot of people didn’t. We introduced new products like our HD Steps and Heavy Duty Bumpers,” said Tony Harper, one of the managers of operations/sales at Iron Cross Automotive.

Sprinting out of the national recessionary period, Iron Cross Automotive moved into a 200,000-plus square-foot facility about two years ago, and just last year the company acquired a local injection mold company in order to perform its own product needs. To expand its services further, Iron Cross purchased equipment for its own powder coating line and a 3D printer to complete its own product prototyping, according to Harper.

“We have everything for production under one roof now,” he said. “We’ve definitely seen improvements in efficiency. What’s really helped our sales the most is the decrease in lead times by having full control over everything. Another key has been targeted growth as the economy’s been up and down. Iron Cross Automotive is definitely a made in America manufacturer and American made equals American jobs. Customers appreciate that.”

Iron Cross Automotive has experienced a boom in sales of its heavy-duty bumpers and HD steps in the U.S. and Canada, and has seen the brand-name recognition take hold, Harper said. At last year’s SEMA Show, Harper recalls seeing Iron Cross’s products on vehicles the company didn’t even sponsor.

“This year at SEMA, we’re going to have a larger booth to show our expanded line of products,” he said.

Along with their own vehicles Iron Cross Automotive is sponsoring several other project vehicles at the show this year, according to Harper. The company is also finalizing a new OEM step for the new 2014 Toyota Tundra.

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