‘Hottest’ cars, truck, 4×4 for accessorization named at 2011 SEMA

Nov 4, 2011

The second annual SEMA Awards were presented to four of the “hottest” vehicles at the aftermarket association’s annual show Nov. 1.

Chevrolet’s Camaro was dubbed “Hottest Car,” while the Fiat 500 took honors as “Hottest Sport Compact Car” and Ford’s F-Series was named “Hottest Truck.” Jeep’s Wrangler captured the “Hottest 4×4-SUV” award.

The SEMA Award honors those vehicles that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase this year’s coolest products. It also underscores the cooperative relationship between the automakers and SEMA-member companies.

“As the visionaries and innovators of the industry, our SEMA Show exhibitors determine the winners of the SEMA Award based on the vehicles they showcase in their booths,” said Chris Kersting, SEMA president and CEO. “With each booth vehicle representing one vote, the most prominent models in each category are the winners. The SEMA Award celebrates these outstanding vehicles that emerge each year at the show.

“There is no shortage of options for new car and truck buyers. The ability to accessorize a vehicle often impacts the decision on which vehicle to purchase. The SEMA Award helps guide consumers to the most accessory-friendly vehicles on the market by demonstrating the unlimited potential for customization,” added Kersting.

The 2011 SEMA Show featured more than 2,000 exhibiting companies. SEMA Show exhibitors manufacture thousands of products that improve performance, safety and convenience, as well as those that enhance appearance and comfort. While products are available for every make and model vehicle, exhibitors are investing more into the Chevrolet Camaro, the Fiat 500, Ford F-Series, and Jeep Wrangler than any other vehicle. Consumers, therefore, can expect to find more options for accessorizing these vehicles.