Hot Rod Brands, an affiliate of Z Capital Partners, recently acquired El Paso, Texas-based MSD Performance Group (MSDP), which sells products under the MSD, Racepak, Powerteq, Edge and Superchips brands.
MSDP filed a voluntary Chapter 11 bankruptcy protection petition in September, according the company.
“Our restructuring allows us to be positioned for substantial growth through an even greater ability to serve our customers with new, innovative product offerings and a higher level of customer service,” said Ron Turcotte, MSDP’s CEO.
Z Capital is a private equity firm with about $1.2 billion of regulatory assets and committed capital with offices in Illinois and New York. The group leverages its operational expertise by actively working the management teams of its portfolio companies to enhance enterprise value, according to MSD.
“We are excited to add MSDP to the Z Capital portfolio of companies and believe it to be a terrific growth platform,” said James J. Zenni, president and CEO of Z Capital. “We will work with the management team to continue to be a market leader and deliver cutting edge products to our loyal customer base. MSDP represents substantial brands within the performance segment and we look forward to further solidifying and growing that brand recognition.”