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Horizon Global Wins Most Engaged Social Media Sponsor at Detroit Grand Prix

Horizon Global and its OEM division, TriMotive Americas, are tops when it comes to Tweets, winning a contest for Most Engaged Sponsor at the 2017 Chevrolet Detroit Grand Prix presented by Lear.

The contest, held from May 30 through June 4, challenged Grand Prix sponsors to engage with drivers, fans, and other sponsors online through Facebook and Twitter, with the winner being awarded tickets to the Penske suite at a Detroit Tigers game at Comerica Park in Detroit.

“The Detroit Grand Prix is a huge event with lots of big-name sponsors, so we knew it was going to be a tough contest to win,” said Carol Doney, Horizon Global Americas events manager.

Sponsors were required to use specific handles and hashtags for the event when posting online. Engagement was tracked through analytics by a Grand Prix staff member to determine who had the most online presence. In the end, TriMotive and Horizon Global beat out 76 other sponsors in the challenge.

“Winning this contest is a testament to the team players we have at TriMotive and Horizon Global,” said TriMotive vice president and general manager Mike Sislo. “It shows a true embodiment of the company initiative: one team, one goal.”

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