EDITOR'S NOTE: The following edited press release was offered as a joke on April Fool’s Day by Honda
Spurred by the resurgence of ‘90s pop culture, Honda is introducing the '90s-themed Pastport as a new trim available in the all-new Passport lineup. The exclusive Pastport trim is unlike any SUV available today, showcasing the sleek exterior of the all-new 2019 Honda Passport with a masterfully simple throwback interior highlighting popular '90s features, such as automatic windows, plush micro-fiber seats, a cassette player and a mount for a beeper.
"From TV reboots to fashion, the '90s are making a huge comeback, and we saw an opportunity at Honda for consumers who want uniqueness and simplicity, so we decided to reach back and bring the Pastport to market this spring," said Zack Tanner, historical innovations manager for Honda. "We think the new Pastport is all that and a bag of chips."
To introduce the Pastport, Honda is launching an integrated marketing campaign that fully embraces '90s aesthetic with a new TV spot shot in a 4:3 format and standard definition. The minute-long commercial debuted on Honda's YouTube channel.
Fans of the Honda Pastport can dial 1-833-PASTPORT to listen to a very special message from Fred Savage, who also happens to be the official voice of the Honda brand. Callers are encouraged to leave a detailed message on the Company's microcassette answering machine explaining why they'd like to own a Pastport. The Pastport hotline will be promoted throughout the marketing campaign and is featured during the commercials.