Holley Performance Products Acquires MSD

Sep 24, 2015

Holley Performance Products has acquired El Paso, Texas-based MSD Performance Group.

The MSD Performance Group (MSDP) includes iconic brands such as MSD, Mr. Gasket, ACCEL, Superchips, Edge, Racepak, Mallory, Hays, QuickTime and Lakewood.

“We are excited to have the opportunity to combine the awesome legacies of these companies,” said Tom Tomlinson, Holley president & CEO. “The combination of these brands will provide our customers with the most complete offering of performance products in the industry. We are aggressively developing innovative new products at Holley and we’re going to continue to build upon the fine job the MSD Group is already doing with new products.”

Holley is a leader in the performance automotive aftermarket with products powering race cars and high-performance vehicles the world over.

“Our goal is to offer solutions to automotive enthusiasts, so they can achieve their goals in the pursuit of their automotive passions,” Tomlinson added. “We look forward to working with the MSD Group team including Russell Stephens at MSD, Dave Martinez at Powerteq, and Tim Anderson at Racepak to marry our technologies and talents to build these solutions.”

Holley manufactures products under brand names including Holley, Hooker Headers, Flowtech, Earl’s, NOS Nitrous Oxide Systems, Demon, Weiand and DiabloSport. It is a portfolio company of Lincolnshire Equity Fund IV.

Z Capital Partners, the private equity management arm of Z Capital Group, closed the sale. Terms of the transaction were not disclosed.

“My partner Rick Sullivan and I are thrilled to announce the addition of MSDP to our portfolio,” said Tom Callahan, managing director at Lincolnshire. “Under the leadership of a talented management team, MSDP has developed into a world-class performance automotive business managing great brands and boasting key strengths in both ignition and electronic tuning technologies. Together, these two iconic franchises-Holley and MSDP-will serve future generations of brand-conscious street performance enthusiasts, hot rodders and racers with innovative new products and category-leading lines of refreshed, rejuvenated and improved versions of existing products.”

Since investing in MSDP in 2013, Z Capital Partners said it transformed the company by recruiting an industry-leading management team, enhancing product innovation and brand marketing, optimizing the supply chain network and distribution capabilities, and pursuing strategic acquisitions.

Notably, through the acquisition of ACCEL Performance Group in December, 2014, Z Capital Partners established MSDP as a leader in performance fuel and ignition systems.