Bruce, in this new role, will be responsible for developing and coordinating new business projects across the Holley family of brands, including Holley, Hooker Headers, Flowtech Exhaust, NOS Nitrous Oxide Systems, Earl’s Plumbing, Demon Fuel Systems and Weiand intakes and superchargers.
“We are excited to have Jason return to Holley,” said Tom Tomlinson, Holley president and CEO. “He brings broad industry and product knowledge to Holley and will help us attain our strategic growth plans by launching compelling new products and expanding our current marketplaces. Jason is a proven team player, a guy who moves projects forward and a great addition to our leadership team here at Holley. Jason’s initial focus will be the revitalization of our Hooker and Flowtech brands.”
“I grew up in Southern California around all of the Holley brands and in fact, started my career at Hooker Headers,” Bruce said. “I am very excited to be back at Holley and to be part of the revitalization that is taking place. Holley has the best brands and great team members. I am honored to be a part of it.”