Hella introduces new brand message

Nov 9, 2012

Automotive parts supplier Hella has introduced a new brand message called “Technology with Vision.”

“The new slogan expresses convincingly and precisely what Hella as stood for more than 100 years -“ namely technological expertise, strong innovation, sustainability and orientation towards the future,” says Dr. Jürgen Behrend, chairman and president of the company.

Effective immediately, the message will replace “Ideas today for the cars of tomorrow,” which has been Hella’s slogan for more than 20 years.