‘Hardcore Fans’ Seek Retro Aftermarket Accessories

May 9, 2014

Online car lease marketplace Swapalease.com analyzed more than 20,000 vehicle searches and found that 1 percent of shoppers still seek products popular decades ago.

Those shoppers, albeit few in number, still seek these products:

  • T-Tops: Those old enough to remember “Smokey And The Bandit,” realize why T-Tops are still a fan favorite. These car features are still sought out by Swapalease.com shoppers, although they represent less than 1 percent of total searches for features in the marketplace.
  • Targa Roof: Known as a semi-convertible body style, a Targa Roof (or Targa Top) was made popular by Porsche. Targa Tops are different than T-Tops by allowing for a more open rooftop feel. Like T-Tops, these roof features represent less than 1 percent of total searched features in the Swapalease.com marketplace.
  • Cassette Deck: Remember having to rewind your favorite song a million times until the cassette was ruined? A certain number of Swapalease.com shoppers apparently long for those days. This feature is still requested in 0.2% of searches.
  • Leatherette: nothing says luxury like the soft, supple touch of vinyl on your skin as you sit in bumper-to-bumper traffic on the freeway – during summer. Leatherette, or synthetic leather, is represented in 1.9% of searches on Swapalease.com.

“There are certain features that were once popular that you typically no longer find in a car, nevertheless a car lease no older than 2011,” said Scot Hall, executive vice president of Swapalease.com. “However, there are a few hardcore fans out there that continue to seek vehicles with these items, even on the Swapalease.com marketplace.”

Swapalease.com matches a person wanting out of their auto lease with a person who is interested in taking over the remaining portion of the lease contract. The online marketplace has vehicles and customers in every state in the continental united states and in Canada.