Haas Automation Partners with Scuderia Ferrari

Jul 15, 2014

Haas Automation, Oxnard, Calif., the largest CNC machine tool builder in North America, has partnered with Scuderia Ferrari, the most successful team in the history of Formula One.

Beginning with the 65th British Grand Prix at Silverstone earlier this month, Haas Automation will be featured on the lower sidepods of the Ferrari F14 T piloted by championship-winning drivers Fernando Alonso and Kimi Räikkönen, according to a press release. Haas Automation branding will be seen on the cars for the remainder of the 2014 Formula One season and throughout 2015.

“Haas Automation is a premium brand, and there’s no better way to drive that point home than to connect it with Scuderia Ferrari on motor racing’s biggest stage,” said Gene Haas, founder of Haas Automation. “Scuderia Ferrari is F1’s most prestigious and decorated team with a large, loyal and passionate fan base. Exposing Scuderia Ferrari fans and Ferrari customers to the quality of Haas Automation CNC machine tools is an important first step to expanding our global reach.”

Scuderia Ferrari took its first Formula One victory in 1951 at Silverstone and currently has 221 race victories, with 16 constructors titles and 15 driver championships. Two-time F1 world champion Alonso and 2007 F1 world champion Räikkönen comprise Scuderia Ferrari’s driver lineup, with the duo combining for 52 F1 victories (32 for Alonso and 20 for Räikkönen).

“We are pleased to welcome Haas Automation as our newest official supplier,” said Marco Mattiacci, Scuderia Ferrari team principal. “This agreement strengthens our existing connections with the USA-”an important market not only for our company, but also for Scuderia Ferrari, as it is one where the team already benefits from several important partnerships.”

Haas Automation’s partnership with Scuderia Ferrari also allows the company to become engaged in the business of Formula One before becoming a primary sponsor of Gene Haas’ planned Formula One team. Haas’ team reportedly will debut in 2016, where it will become the first American-based F1 team since 1986.