Graphics Company Wraps SUV Aquarium

Mar 29, 2014

Las Vegas-based graphics company Identity Brand recently teamed up the Wayde King and Brett Raymer, owners of Acrylic Tank Manufacturing (ATM) and hosts of Animal Planet’s Tanked, to create a wrapped vehicle with a 800-gallon saltwater fish tank.

Identity Brand used Roland DGA printers to create the SUV aquarium’s wrap for a 2014 Toyota Highlander, which was featured on a recent episode of Tanked, according to Roland DGA. The vehicle was transformed into a Bikini Bottom-themed mecca inspired by Nickelodeon’s SpongeBob SquarePants, according to Phillip Dominguez, owner of Identity Brand.

“This was a challenging project that involved working with three prominent companies from different industries-Toyota, Nickelodeon and ATM,” Dominguez said. “We relied heavily on the advanced capabilities of our Roland VersaCAMM inkjet printer/cutter to quickly create the eye-catching, vibrant wrap we needed to complete the project,” he added. “We were able to match the client colors flawlessly and the printing process was as smooth as could be. Even though we printed the hood and rear a day after the side install, there was no variation whatsoever between the colors.”

Identity’s crew waited until King and Raymer finished the tank installation before starting work on the custom vehicle wrap. A complex filtration system, including an overflow system, sterilizer, UV filter and temperature regulator, was also built into the vehicle, according to Roland DGA. After the aquarium and wrap installation, ATM filled the tank with approximately 115 individual fish (32 different species), including starfish, squirrelfish, Fiji Foxface, flame angel, clownfish and pilotfish.

“The guys were able to turn the Highlander’s entire hatchback space into a larger-than-life SpongeBob SquarePants-themed saltwater tank within a matter of hours,” Dominguez said. “Thanks to the efforts of our skilled group of professionals and the capabilities and reliability of our specialized equipment, the result was an outstanding finished product and an extremely happy group of clients.”

The SUV aquarium also was displayed at events last year, including the SEMA Show and the Los Angeles Auto Show.