General Motors will invest $328 million to prepare its plant in Flint, Mich., to build the next generation of Chevrolet and GMC full-size pickup trucks, creating or retaining 150 jobs.
The plant, which currently has 2,047 employees, builds the heavy-duty versions of the Chevrolet Silverado and GMC Sierra. Sales of the 2011 trucks have led to an additional 2.4 percentage points of market share (through May), bringing GM’s total HD share to 36%, GM said.
GM’s retail share of the full-size pickup market has grown to 40.4% through May compared with 37.7% in the first five months of 2010.
“Truck sales play an important role in the success of General Motors,” said Joe Ashton, UAW-GM vice president. “We are confident that the next-generation of trucks will continue to be an important source of revenue for the company and jobs for our members.”
The investment announced July 18 is part of $2 billion GM is spending that will create or retain about 4,000 jobs in 17 facilities in eight states during the next 18 months.
Michigan has been a major beneficiary in the current round of investments, designated for $744 million. The Flint Engine, Bay City Powertrain, Detroit-Hamtramck Assembly, Lansing Grand River Assembly, Saginaw Powertrain and GM Components Holdings in Wyoming, Mich., all were designated for manufacturing investment along with a $130 million Data Center on its Warren, Mich. Technical Center campus.