Get the Royal Treatment

May 18, 2015

Synthetic lubricant and performance chemical manufacturer Royal Purple has launched The Royal Treatment sweepstakes, offering one lucky race fan the opportunity to meet Indy 500 and sports car racing driver Townsend Bell and attend the Lone Star Le Mans race as a guest VIP pit crew member of Scuderia Corsa at the Circuit of the Americas in Austin, Texas, on Sept. 19.

Through May 31, race fans can enter the sweepstakes at www.GetTheRoyalTreatment.com. Fans are also automatically entered to win when they redeem a $2.00 mail-in rebate as part of a promotion with the purchase any of Royal Purple’s high-performance fuel or coolant treatments, according to a press release.

One winner will be chosen at random to win the grand prize. In addition to meeting Bell and becoming a guest pit crew member, the grand prize winner will have the opportunity to lap the Circuit of the Americas as a passenger in the pace car, as well as receive special behind-the-scenes access to the Scuderia Corsa team as it prepares its Ferrari 458 Italia to campaign in the TUDOR United Sports Car Championship race weekend.

“Our line of performance lubricants and chemicals is preferred by many professional racers and mechanics, as well as a loyal fan base of amateur racers, shade tree mechanics and enthusiasts, all of whom want the best product on the market for their vehicles,” said Leah Herrington, Royal Purple vice president of marketing. “It’s fitting then that we sponsor Townsend Bell; he’s at the wheel of some of the most technically-advanced open-wheel and sports racing cars where every component, including the lubricants, need to outperform. We want to give someone this once-in-a-lifetime opportunity to experience how Townsend, his crew, his car and Royal Purple work together to succeed.”