Gennie Shifter Announces Name Change

Jan 5, 2010

Gennie Shifter has announced a name change. In response to continued growth in its product lines, the company is consolidating under the name Gennie Mfg.

According to a press release, “Gennie has stood for ‘genuine’ since the early Ford days. To the Gennie team it has also meant quality products, innovative design, meticulously made with the quality built in.”

Gennie Mfg. will encompass the Gennie tradition of manufacturing and assembling parts and products for Gennie Shifter, Real Parts, Power Deluxe and Deuce America brands, according to the release.

Real Parts provides dress-up kits and aftermarket exterior engine products, Power Deluxe covers the electrical and power side of the company, and Deuce America produces steel bodies and parts.

The company will soon announce new products and brands to complete its offerings.

“We are going to become a one-stop facility for all of your needs,” said Todd Gold, president of Gennie Mfg.