It was a photo finish, but in the end Galpin Ford in North Hills, Calif., emerged as the top volume Ford dealership in the world for an unprecedented 20th consecutive year.
Galpin is the first dealership to ever achieve such a two-decade milestone with Ford, according to a press release.
“The race was not a shoo-in by any stretch,” said Bert Boeckmann, Galpin Ford president. “Even though we were sitting on 19 years of sales excellence nationwide, the tough competition and the turbulent economy created a huge challenge. Fortunately, our energetic sales team, along with all our employees, went into high gear to capture the title.”
With sales for the first half of the year being lower than expected due to poor economic conditions, the leadership title appeared to be on the line. In response, the Galpin executive team devised an aggressive three-month marketing plan designed to jumpstart sales quickly, according to the release.
“For the first six months of 2009, we fell behind on our sales figures and started getting a bit nervous, but Cash for Clunkers was the pivotal turning point for us. In the summer, we acquired extra inventory and started really picking up steam,” said Beau Boeckmann, vice president of Galpin Motors.
Galpin Ford edged out Bill Brown Ford in Livonia, Mich., for the title by only 12 units sold. Galpin ended the year with a sales total of 4,370 vehicles.
“We had people come in and say they were buying cars early just to keep us at number one. The whole Southern California community helped us out in the final days,” said Bert Boeckmann. “I’ve never seen anything like it.”
The dealership is associated with Galpin Auto Sports, a high-profile accessorization company that recently built a modified Mustang on the show floor at SEMA.