Forty-year industry veteran joins SEMA staff

Mar 11, 2013

The Specialty Equipment Market Association (SEMA) has hired industry veteran Mike Spagnola to fill the newly created position of vice president, OEM and product development programs, effective March 5.

With 40 years of specialty auto parts experience, Spagnola will focus on heightening the association’s services to help members develop products quickly and efficiently. He will collaborate with the group’s OEM and Vehicle Technology departments while serving as a resource and a liaison for members and automakers.

Chris Kersting, SEMA’s president and CEO, welcomes Spagnola, noting, “SEMA’s vehicle technology and OEM programs, led by John Waraniak and Bill Wolf, have proven to be extremely beneficial over the years. Mike will work with our existing team to enhance and add to the services SEMA makes available to our members.”

Spagnola’s experience includes retail, distribution and manufacturing. Most recently, he served as president for Street Scene Equipment, Costa Mesa, Calif., where he managed the company’s day-to-day business for 16 years. His project vehicles have been featured on the covers of more than 50 enthusiast magazines and honored with more than a dozen design awards from various OEMs.

“I’ve personally witnessed the industry, particularly the product development process, change significantly over the years,” Spagnola said. “Through the use of new technology and partnerships, manufacturers can develop products faster, more accurately and less expensively than ever before. … I look forward to developing tools and services to add to these programs and to educating members about how they work.”

After completing six years of service on the association’s board of directors, Spagnola resigned to fulfill his new role as a staff member. He will oversee the new SEMA Product Development Center located adjacent to the SEMA headquarters in Diamond Bar, Calif. While based in southern California, the Product Development Center’s programs and services will be available to association members everywhere.

To learn more about SEMA’s OEM programs and product development services, contact Spagnola at