Firstech on Nov. 1 will launch Drive for Coats, a national campaign to collect coats for those in need. The company is known for producing Compustar remote start systems.
A warm coat is a luxury that many families simply cannot afford, according to Firstech. In response, the company is inviting all Compustar, DroneMobile, Arctic Start, and iDataStart retailers to join Drive for Coats to collect coat donations in their stores.
To ensure proper delivery of all donations, Firstech has partnered with One Warm Coat, a national coat drive organization responsible for over 5-million coat donations for the past 25 years.
Retailers that sign up for Drive for Coats will receive a marketing kit, which includes both digital and printed signage. Using these tools, retailers are encouraged to promote discounts on remote start purchases with a customer’s donation of new or gently used coats. Exact savings are to be determined by individual retailers.
The inspiration for Drive for Coats came from one of Firstech’s top retailers, Mitchell Schaffer of Mobile Edge in Lehighton, Pennsylvania. For the past decade, Mobile Edge has promoted coat donations alongside remote start discounts, earning positive local media and PR attention. “Over the years, we’ve collected thousands of coats and put them all to good use in our community,” Schaffer said, “I’ve leveraged this program to improve our company’s profitability, sell-through, and consumer perception.”
Schaffer distributes tools for other 12-volt retailers to hold similar coat drive campaigns through his content marketing company, 1sixty8 media.
Retailers interested in joining Firstech’s Drive for Coats can register at www.compustar.com/coats/dealers. Registration closes Oct. 25. Drive for Coats will be promoted to the public on Nov. 1.