Federal-Mogul Launches ‘King of the Road’ Contest

Jul 1, 2013

Southfield, Mich.-based Federal-Mogul is now accepting entries for its Champion brand-sponsored “King of the Road” online contest.

The contest will award $10,000 to the owners of the ride that’s voted the hottest and most interesting by voters.

“We’ve already heard from members of the Champion community who are excited for this contest to begin,” said Jessica Wynn, brand strategy manager for Federal-Mogul. “As one of the world’s most recognized and trusted brands, it’s only appropriate that Champion help celebrate consumers whose passion for performance drives the growth of the motor vehicle industry.”

To enter, individuals must submit one or more images and notable background information about their vehicle at the contest’s Web page. Then, members of the community will vote to determine the winner of each of 10 weekly $500 prizes.

Weekly winners will automatically be entered into the $5,000 grand-prize round of voting. Anyone may vote in the contest and participate in other Champion promotions by completing a free registration on the brand’s website.

The first weekly $500 Champion “King of the Road” will be announced July 1.

To learn more, visit www.alwaysachampion.com.