Electric Coupe’s Journey Into Sound

Sep 8, 2015

SubPac‘s chair-back audio technology will be front and center in French automaker Peugeot’s music-based concept car.

The partnership integrates SubPac’s tactile bass technology into the Peugeot Fractal, transferring low frequencies directly to the occupants’ bodies. It will be unveiled at the 2015 Frankfurt Auto Show on Sept. 17.

An electric urban coupé, the Peugeot Fractal is characterized by its 80-percent 3D-printed interior and technology-heavy driver’s station, also known as the Peugeot i-Cockpit, according to the company.

The car incorporates SubPac’s Tactile Bass technology into the back of each seat, creating a visceral and high-fidelity driving experience. In addition to a smartwatch remote system and custom loudspeakers by FOCAL, the Peugeot Fractal’s external design alerts road users (pedestrians, cyclists) of its presence by different sounds specific to the vehicle’s status (acceleration, deceleration and cruising speed).

The Fractal’s interior and exterior sound design, created by international electronic music producer and Ninja Tune artist Amon Tobin, present a multitude of customizable sound palettes.

“Music is a central part of the driving experience. Integrating SubPac technology into the automotive world has always been a part of our road-map, and we’re beyond thrilled to be a part of the forward-thinking Peugeot Fractal,” said John Alexiou, SubPac’s CEO. “Once people physically feel the true impact of music and sound, there is no going back to just hearing it.”

SubPac is a patent-pending immersive audio technology that translates low-frequency sounds into a full body experience. It is available as a wearable or chair-back unit.