Car Parts Machine & Engine Supply celebrated the grand opening of its new speed shop earlier this year with a cruise-in and barbeque. The event was attended by approximately 100 local racers and car enthusiasts.
“Interest in racing here on the border is strong, particularly in circle track and sand drags,” said Ryan Stafford, co-owner of the business along with his brother, Greg. They purchased the business in December 2005 and have rapidly expanded the machine shop and parts business, according to a press release.
Car Parts Machine Shop has been continually operating since 1920, making it one of the oldest businesses in El Paso, Texas. The brothers have established a marketing presence that includes monthly events at the shop, such as showing the car movie “Christine” for its Halloween Drive-in Movie Night.
Other cruise-in events have been well-attended, Stafford added, helping Car Parts Machine gain local recognition.
Stafford said the shop primarily serves the race/performance and heavy-duty markets in El Paso and the surrounding area. In the heavy-duty arena, Car Parts Machine has taken several steps to increase business with trucking, construction and agricultural accounts.
“We started ‘Filter Express,’ a heavy-duty filter delivery route as a means of staying involved on a weekly basis with our customers. This allows us to be a lot more integrated in the way they do things,” Stafford said.
Car Parts has also purchased popular cylinder head cores and built them so that they can be sold on an exchange basis. This has greatly increased the number of heads sold, in particular the Detroit 60 Series, he noted.
As far as what’s next, Car Parts Machine is considering upgrading its block department with a CNC machine, likely a Rottler F98Y, Stafford said.
“I think you have to always be looking at how to improve, whether its quality, turnaround time, whatever. We are not believers in taking it easy!”