Eibach Springs Tabs Schiefer Media

Jan 5, 2010

Eibach Springs Inc., a designer and manufacturer of high-performance suspension components, has chosen Schiefer Media, Inc. a full-service media company, as its agency of record.

Schiefer Media will handle all forms of media including television, print and interactive media buys for the suspension company, according to a press release.

“Eibach is the clear leader in the suspension category. With superior products that cover everything from a daily driver to a full-blown racecar, it’s very exciting to be a part of their team,” said James Schiefer, CEO of Schiefer Media.

With a focus on return on investment, Schiefer Media has provided media buying services for the performance aftermarket industry for over two decades.

“Schiefer Media is known for delivering the strongest return on marketing investment. They have a great stable of clients and we are happy to bring them on board,” said Oliver Rathlein, vice president of marketing, Eibach Springs.

Eibach manufactures and designs a wide range of suspension components for passenger cars, trucks, motorcycles, ATVs and snowmobiles, and also offers a variety of automotive valve springs, custom-made components and industrial springs.

Established in the 1980s, Schiefer Media is a full-service media company with a focus on the automotive, motorcycle, men’s, action, event and lifestyle markets.