Leaf and coil springs specialist EATON Detroit Spring has announced a partnership with Performance Business Media. The motorsports marketing firm will act as EATON’s agency of record for media placement, creative and public relations.
“It’s an honor to partner with the talented folks at EATON Detroit Spring,” said Kent Bradley of Performance Business Media. “They are a legend in our industry, and we’re truly excited to help spread the word about their great products.”
Celebrating its 80th anniversary this year, EATON Detroit Spring is known for its leaf and coil springs for the restoration and street rod markets. The company has obtained more than 24,000 OEM spring blueprints over the years, and manufactures its products in the heart of Detroit.
“EATON Detroit Spring has an interesting story to tell, and we’re looking forward to working with Kent and his team to connect with customers and the industry,” Mike Eaton said. “Experience, quality and dedication has put us on the leading edge in leaf spring design and manufacture over everybody else in the industry, and this new partnership will keep pushing us forward.”
Performance Business Media represents the marketing interests of aftermarket and motorsports companies. PBM, with more than 20 years of experience in motorsports media, specializes in strategic media placement, impactful creative and powerful brand storytelling to deliver results for clients, according to the company.