Driven Performance Brands Purchased by Private Equity Firm

Sep 14, 2015

Driven Performance Brands (DPB) has been acquired by a private equity firm called Sentinel Capital Partners.

DPB product line touches almost every part of the undercar, from exhaust to transmission, drivetrain, and electronic tuning products, and is marketed under five brands: Flowmaster, B&M Racing and Performance, Hurst Shifters, Hurst Driveline Conversions, and Dinan Engineering.

Sentinel Capital Partners is a private equity firm that invests in promising companies at the lower end of the middle market, according to a news release. Terms of the deal were not disclosed.
“DPB is a strong, consumer-focused company with a portfolio of iconic brands and an unmatched distribution network,” said Jim Coady, a partner at Sentinel Capital Partners. “As a result of significant past investments in systems and infrastructure, DPB is an excellent platform for industry consolidation and organic growth. We’re very excited about this investment and the opportunity to work with DPB’s talented management team.”

“We are very pleased to partner with Sentinel as we set our course towards future success,” said Brian Appelgate, CEO of DPB. “DPB benefits from highly favorable market dynamics. We operate in a large and fragmented industry, yet we sell to a committed and loyal customer base of devoted automotive enthusiasts. The appeal of our products has an intangible quality and we are extremely well positioned to add similarly compelling brands to our portfolio.”

Sentinel Capital Partners has broad experience investing in specialty consumer businesses, according to the company. Current and prior investments include: Hollander Sleep Products (specialty bedding); Spinrite (craft yarn); Strategic Partners (medical uniforms); and WellSpring Pharmaceutical (OTC products).

Sentinel Capital Partners also has experience investing in the automotive aftermarket through its investments in Cottman Transmission and Vintage Parts.