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Driven Performance Brands Acquires Performance Tuning Company

Driven Performance Brands has acquired APR from Mangrove Equity Partners, a Florida-based private equity firm. APR is a leading designer and manufacturer of performance software tuning solutions as well as highly engineered hardware products including turbo systems and air intake, exhaust and suspension components for Audi, Porsche and Volkswagen vehicles.

Driven Performance Brands include Flowmaster, Hurst and B&W Racing Performance.

“We are excited to add APR to the Driven Performance Brands family” said DPB president and CEO Brian Appelgate. “This transaction is consistent with our long-term strategy. APR is highly complementary to our Dinan brand, which serves the BMW performance market. Uniting the two brands positions DPB as a leader in the growing European performance vehicle aftermarket in North America, Europe and Asia. Our similar cultures and shared focus on designing innovative premium products make APR a great addition to DPB’s portfolio.”

“Mangrove Equity Partners has been an outstanding partner for APR. We also are highly familiar with the Driven Performance Brands family and are very excited to be joining one of the top performance companies in the industry,” said Mitch Williams, APR president and CEO. “We look forward to contributing to the further growth and success of DPB through APR.”

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