Denver, N.C.-based Steele Rubber Products will sponsor the Hotrod & Restoration Display Vehicle Program for the fifth consecutive year at the Hotrod & Restoration Trade Show, March 26-28, 2014, in Indianapolis.
“Last year, we had nearly 50 cars; that was the most we’ve ever had,” said Eric Saltrick, the vice president of marketing at Steele Rubber and the program’s coordinator. “It’s one thing to have 50 cars, but it’s another thing to have 50 that represent all aspects of the industry. We had cars from every decade-1930s, ’40s, ’50s and through the ’70s. And we had different styles.”
The Hotrod & Restoration Trade Show and The Restyling & Truck Accessories Trade Show are presented by Restyling, Performance Business and Hotrod & Restoration magazines, all publications of National Business Media.
The Hotrod & Restoration Display Vehicle Program includes pre-1980 hot rods, street rods, muscle cars, classic trucks, customs, antiques and race cars.
Show attendees can expect next year’s Display Vehicle Program to have 50-plus diverse vehicles and feature even more debut builds, according to Saltrick, who has coordinated the program every year since its inception.
When choosing featured vehicles, Saltrick considers builders who were successful at past shows, local car clubs and big-name shops. He also tries to spotlight up-and-coming builders and satisfy exhibiting vendors.
“I really try to make an effort to cover all the different eras, all the different styles and then try to represent as many of the vendors as I can,” Saltrick said. “There’s nothing better than for somebody to see your product on a car.”
Although Steele Rubber enjoys the branding and exposure surrounding its sponsorship of the Display Vehicle Program, Saltrick said the best part of the company’s involvement is meeting all the builders and learning about what they do.
No vehicle is ever featured twice at the show, and all cars are placed in display spaces on a first-come first-served basis. This ensures that all builders receive the same treatment, Saltrick noted.
“You might have a million-dollar car, and you may be sitting right next to a local rat rod that a guy put together for $5,000,” Saltrick said.
Hot rod builders interested in displaying a vehicle at the 2014 Hotrod & Restoration Trade Show can call Saltrick at 704-483-9343 or email him at [email protected].
For more information about the trade show events, visit Auto.NBMevents.com.