Dirty Rallysport Teams with Innovative Tuning

Jul 22, 2013

Buffalo, N.Y.-based Innovative Tuning will partner with Dirty Rallysport to promote Innovative’s motorsport preparation and tuning services within the rally community.

Innovative Tuning will build a brand-new power plant for the racing team’s car and provide tuning services for the team for the remainder of the 2013 NASA Rally Sport Atlantic Rally Cup (ARC) season, according to Innovative Tuning.

“We were impressed with the team’s overall win at Rally West Virginia last year and we’re confident that provided solid, reliable equipment, they can not only take event wins, they can take the overall win in the Championship,” said Mike McGinnis, president of Innovative Tuning. “We feel that our engine building and race preparation services are essential to their success.”

Dirty Rallysport, which is comprised of owner/driver Eric Wages and co-driver Sarah Montplaisir, scored second overall in the 2012 ARC season in the All-Wheel Drive class in their Subaru WRX. Because the race car went through three complete engines from another supplier, the team was forced to miss out on the first two events of the 2013 ARC season.

“The number and frequency of engine failures we were seeing was simply not acceptable or sustainable,” Wages said. “We owe it to our fans and sponsors to do everything we can to not just make it to events, but to finish well, so we had to dramatically change how we approached our involvement with our suppliers and vendors.

“I was thoroughly impressed with Innovative’s solid engineering principles behind their engine builds, much of it due to following Six Sigma practices, and it was clear that Mike and his team are up to providing the tools to get us on the top of the podium.”

The next event for the Dirty Rallysport WRX will be Rally West Virginia, July 27-28 in Snowshoe, W. Va.

Photo courtesy of Ben James.