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Directed Appoints New CEO


Directed has named Robert (Bob) J. Struble as CEO.

The Board of Directors of DEI Holdings Inc. selected Struble, who most recently served CEO and founder of iBiquity Digital after an extensive career in consumer electronics. Struble is considered a pioneer of HD Radio technology, according to Directed.

“I have known Bob for nearly 20 years and am very excited to welcome him as Directed’s new CEO,” said Jim Minarik, chairman of DEI Holdings’ Board. “Bob’s success at building iBiquity and HD Radio technology from its infancy to mainstream adoption and an ultimate sale of the business speaks volumes about his tremendous talent and abilities. We look forward to having Bob lead and grow Directed’s industry-leading vehicle security and remote start business, our connected car business with Viper SmartStart and other products, our Usage Based Insurance (UBI) business, as well as develop other exciting new products and services for emerging mobile markets.” 

Struble’s appointment was the culmination of an extensive national search by DEI. He will sit on and report directly to the DEI Board and will be based at the Company’s Vista, California, headquarters. He will lead a team of over 200 U.S. and Canada-based associates.

“I’m honored to take on the leadership of Directed and carry on the incredible legacy built by Jim Minarik and Darrell Issa before him,” said Struble. “Directed has some of the most respected brands and leading technology in automotive electronics. The opportunity to take these great businesses forward and add additional growth drivers was incredibly attractive. The broader connected car space is exploding, and Directed will be a major participant. I’m also thrilled to be working closely with Kevin Duffy and his great team at Sound United under the broader DEI umbrella.” 

Prior to leading iBiquity, Bob managed several technology businesses at Westinghouse and was a strategy consultant at McKinsey and Co.

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