Dick Cepek Tires & Wheels Initiates Rebranding Campaign

Sep 29, 2015

Dick Cepek Tires & Wheels launched a rebranding campaign this year that the company claims more authentically represents its “spirit and the high-quality tire and wheel products.” The rebranding has been incorporated into a new mobile-friendly website, enhanced social platforms, new logos, apparel and a variety of marketing elements.

A bold new color scheme is the centerpiece of the rebranding, representative of the outdoors and natural landscapes, according to the company.

“Dick Cepek was a true outdoorsman who enjoyed family camping, hunting and fishing trips that would often take him off road,” said Ken Warner, vice president of marketing for Dick Cepek, evoking the company’s founder who started the company in 1958. “That’s the spirit that founded this brand and it is important for us to convey that.”

The redesigned logo features a modern font and a strong focus on both the Dick Cepek name, as well as the brand’s primary product lines, according to the company.

The new website offers a user-friendly experience and easy access to comprehensive product information, new photos, new video content, an event schedule, the latest news, and an enhanced “Where to Buy” feature.