“Both Detroit Speed and Champion are committed to quality and being leaders in the industry. Teaming with Champion is a natural fit. We at Detroit Speed are excited to help grow both companies and lead the industry in performance,” said Stacy Tucker, co-owner of Detroit Speed, Inc.
Teaming up will increase awareness for both companies while allowing Detroit Speed to reach new customers, according to a press release. Detroit Speed will be using Champion brand products on its test cars as well.
“Champion is one of the automotive industry’s few truly iconic brands, representing leading-edge technologies that meet the demands of today’s performance-driven enthusiast. We are pleased to bring our broad portfolio of advanced Champion spark plugs, filters and other products to Detroit Speed customers,” said Raymond King, global director, engine and sealing, Federal-Mogul Motorparts.