Detroit News: Automakers Turn to Aftermarket for Trends

Jan 8, 2015

The automotive specialty and aftermarket industry is no longer an afterthought for automakers, according to Detroit News.

The Detroit automakers and others are using the more than $30 billion industry as inspiration for styling as well as gauging interest in parts and accessories for production cars and trucks, the newspaper reported.

“They’re paying a lot more attention,” said Hanno Lorenzl, EY Global Automotive & Transportation Center senior manager. “They’re looking at, what are the trends in the aftermarket? What are people putting on their vehicle after they purchase it at a dealership and how can we profit off of it?”

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