DEI Supports Grassroots Motorsports

Feb 23, 2017

In support of grassroots motorsports, thermal control products manufacturer DEI has signed a multiple-year agreement to sponsor Contingency Connection‘s weekly Racer Rewards Program and the DEI Coolest Champion end-of-season Championship Bonus.

Additionally, DEI is launching its national Grassroots Support program with a special preseason 20-percent discount for online purchases, according to the company.

Contingency Connection is the nation’s oldest and largest motorsports marketing platform reaching grassroots racers in almost every form of competition in the U.S. including dirt, paved, drag, tractor pull, off-road, diesel, mud bogs, sand drags, import and motorcycle, according to a press release.

“With more than 80-percent of all racers involved in grassroots motorsports, Contingency Connection’s Racer Reward Program allows DEI the most direct way to reach target consumers-the racers, engine builders, machine shops and enthusiasts at the track or online for the broadest number of venues and series,” the release stated.

In 2017 and 2018, Racer Rewards winners at Contingency Connection tracks and series will qualify to receive the DEI Racer’s Deal, receiving special online discount pricing on four groups of popular DEI heat protective products: Line and Sleeve, Reflective, Protect-A-Boot spark plug wire protectors, and Versa Shield starter shield.

To participate, racers simply display the DEI decal in order to win product discount certificates.

In addition to weekly awards, DEI will sponsor the end-of-season DEI Coolest Champion Bonus, crowning a DEI champion at each Contingency Connection track and series and awarding each champion with a $200 DEI retail prize package.

“We are thrilled to welcome DEI to the Contingency Connection Racer Rewards family,” said Jackie Ressa of Contingency Connection. “DEI has always been a true supporter of grassroots, weekend warriors and their sponsorship with us is just one more way to show it!”

This year, Contingency Connection’s Racer Rewards will guarantee over $50,000 in national weekly contingency and bonus awards to each member track and series.

“We strongly believe that Contingency Connection Racer Rewards program is one of the best ways to reach the DIY market and everyone that lives and breathes racing at the grassroots level-the racers, engine builders, machine shops-everyone that is a hard-core enthusiast with a passion for racing,” said Tim Musiek, Team DEI sponsorship manager.

To participate in the 20-percent online discount program, visit and enter the code: DEICCRACER.