DEI Sponsors 2013 Hot Rodders of Tomorrow

Feb 6, 2013

Design Engineering Inc. (DEI) has announced its sponsorship of the 2013 Hot Rodders of Tomorrow Engine Challenge, a scholarship program that encourages high school students to take an interest in the performance aftermarket by providing a series of competitions that exhibit their engine-building skills.

Created in 2008 by Jim Bingham, owner of Winner’s Circle Speed and Custom Inc., the scholarship has seen a steady growth of sponsors, teams and scholarship dollars, according to a DEI press release.

“We appreciate DEI’s commitment to this event. Our youth have incredible talent and represent the future of the performance aftermarket. This event has been a very rewarding experience cultivating the growth of this engine challenge and seeing the dedication of the teams year after year,” said Rodney Bingham, director of Hot Rodders of Tomorrow. “We are encouraged by the level of support from manufacturers like DEI who sincerely want to encourage youth to consider the performance aftermarket as a career.”

With financial support from DEI and other performance manufacturers, educational institutions, SEMA, PWA and AERA, more than $6 million has been raised for student scholarships to Ohio Technical College, the School of Automotive Machinists and the University of Northwestern Ohio. Every student that places first through fifth in the nationals is awarded college scholarship funds; prizes range from $6,000 to $10,000 for students to pursue a career in the automotive aftermarket.

The engine challenge, which involves breaking down and reassembling a small block Chevy, was initially developed as a special event for the Winner’s Circle Race and Performance Expo. With added encouragement from Vic Edelbrock, the Hot Rodders Challenge has grown from having five competing teams into a nationwide competition with more than 600 students, seven events and 150 sponsors, the release noted.

The first Hot Rodders of Tomorrow Engine Challenge event of 2013 will be held Feb. 22 at the Race and Performance Expo in Pheasant Run Resort, St. Charles, Ill. The competition will culminate at the 26th annual Performance Racing Industry (PRI) trade show in December in Indianapolis.

To learn more, go to