DEI Hires Brand Manager

Oct 12, 2013

Design Engineering Inc., a maker of performance tuning and acoustic products based in Avon Lake, Ohio, has hired Mike Buca as the company’s new brand manager.

In his new position, Buca will be responsible for the marketing and promotion of all DEI-branded products and will report to Tom Miller, vice president of sales and marketing.

With more than 25 years working in the automotive aftermarket, Buca has extensive experience in marketing, public relations, copywriting and design, according to DEI.

“Mike has demonstrated his ability to grow business and stay on the cutting edge of digital marketing,” Miller said. “We feel confident that he will be able to bring a fresh approach to brand marketing at DEI. He has longstanding relationships in the performance market, and is detail-minded and creative. We are excited to have him on board and open to what the future may bring.”

Buca, during the past five years, served as catalog and brand manager for both JC Whitney and Stylin’ Trucks, retailers of truck, SUV and Jeep accessories. He was responsible for promoting and marketing the brand’s extensive performance and restyling product lines, and the development of all print and digital catalogs, the company said.