DECKED has appointed Todd Roberson as executive vice president of sales and Denis McNamara as vice president of business development. They will manage the existing sales strategy as well as forge new channel opportunities for the DECKED brand, according to the company.
“I’m extremely happy to welcome both Todd and Denis to the DECKED family,” said Lance Meller, founder of DECKED. “With this veteran talent, it will allow DECKED to more quickly realize the full potential of the brand and our ability to service our growing retail and consumer base.”
Todd Roberson comes to DECKED with more than 30 years of sales and entrepreneurial experience in the automotive accessories category. As the president and founder of American Aftermarket Group (AAG), now part of LINE-X, and former vice president of sales and marketing of A.R.E., Todd has worked directly with the industry’s automotive accessories dealers and wholesalers.
“DECKED has a terrific, game-changing product and I’m excited to lend my sales and business development expertise. The engineering, quality, and performance of the DECKED system is second-to-none which is what really attracted me to the company and the brand,” said Roberson.
McNamara has more than 27 years sales and distribution experience as a corporate sales and marketing manager in the beverage industry.
“I’m really looking forward to helping develop strategy for DECKED,” McNamara said. “The unique nature of the DECKED system from a retail, consumer, and fleet standpoint means there are implications that extend far beyond just a truck accessory. We’re looking forward to speaking to consumers on their own turf whether they be workers, tradesmen, law enforcement, or outdoor enthusiasts like hunters, campers and fishermen.”